Goals
The digital marketing-oriented partnership between Agência WEBi and Adriano Imóveis began in November 2019. The client’s main objectives with digital marketing were to increase the portfolio of properties for rent and help promote the properties in the portfolio to the region.
To achieve Adriano’s objectives, Agência WEBi, through a careful process of environmental assessment, scenario analysis, consideration of the competing market and validation of best practices – benchmarking – prepared a digital marketing plan focused on results.
The plan, strictly speaking, covered the essence of inbound marketing:
- Management and optimisation of the real estate website;
- Social media management;
- Production of strategic content with SEO techniques;
- Marketing automation to generate business opportunities;
- Design and production of quality materials;
- Creation of Landing Pages;
- Management of Google Ads campaigns with a focus on reducing budget
etc.
Project
Optimized Website
The Adriano Imóveis website is constantly updated, through SEO and UX techniques, making it increasingly attractive in the eyes of its target audience and Google.
Landing Page
LP for disseminating and capturing leads from different stages of the funnel
Social media
Integral inbound strategy with the objective of relationships with customers and users in general