Project Start: November/2018
Goals
The digital marketing-oriented partnership between Agência WEBi and ALZ Construtora began in January 2019.
The client’s main objective with digital marketing was to maintain the sales force and consolidate its online positioning. The plan, strictly speaking, covered the essence of inbound marketing.
What was our challenge?
To achieve ALZ's objectives, through a careful process of environmental assessment, scenario analysis, consideration of the competing market, and validation of best practices - benchmarking - we prepare a complete digital marketing plan focused on increasing the sales force and your digital presence.
Solution
Projeto completo de marketing digital utilizando a metodologia do Inbound Marketing (SEO - UX - Conteúdo - Redes Sociais - Tráfego Pago - Automação de Marketing e Vídeo Marketing).
Desenvolvemos uma estratégia completa e personalizada:
1. Attraction
Creation of the construction company's new website; production of strategic content with SEO techniques.
2. Conversion
Design and production of rich materials; Creation of Landing Pages focused on converting new leads interested in brand content.
from the construction company; production of strategic content with SEO techniques.
3. Relationship
Marketing automation to generate business opportunities; Social media management, video marketing production.
4. Sales
By capturing leads, we maintained the relationship by directing them through the purchasing journey.
