Project Start: January/2019
Goals
he digital marketing-oriented partnership between Agência WEBi and the company ALZ Construtora began in January 2019. The client’s main objective with digital marketing was to maintain the sales force and increase its digital presence.
To achieve ALZ’s objectives, the WEBi Agency, through a careful process of environmental assessment, scenario analysis, consideration of the competing market and validation of best practices – benchmarking – prepared a digital marketing plan focused on results.
The plan, strictly speaking, covered the essence of inbound marketing:
- Creation of the construction company’s new website;
- Social media management;
- Production of strategic content with SEO techniques;
- Marketing automation to generate business opportunities;
- Design and production of rich materials;
- Creation of Landing Pages;
- Video Marketing;
etc.
Project
New Optimized Website
The ALZ website is constantly updated, through SEO and UX techniques, making it increasingly attractive in the eyes of its target audience and Google
Landing Page
LP for disseminating and capturing bottom-of-the-funnel leads (opportunities)
Generation of New Leads
Inbound strategy with the objective of generating new leads through digital channels. First month stock chart