Project Start: May/2021
Goals
The digital marketing-oriented partnership between Agência WEBi and Escola Guga began in May 2021. The client’s main objective with digital marketing is to attract new students and new franchisees. The main point that we must highlight is the enormous organic growth, achieved in around 6 months.
Solution
To achieve the School's objectives, the WEBi Agency, through a careful process of environmental assessment, scenario analysis, consideration of the competing market and validation of best practices – benchmarking – prepared a digital marketing plan focused on results.
1. Attraction
Creation and optimization of the new website.
2. Conversion
Design and production of rich materials; Landing Page Creation
3. Relationship
Marketing automation to generate business opportunities; Social media management; Video Marketing; Production of strategic content with SEO techniques;
4. Sales
Management of Google Ads campaigns with a focus on reducing budget.
