Project Start: June/2018
Goals
When FS Yachts approached us, they had a modest digital presence, without strategy and planning.
They had the desire to increase the capture and quality of leads and opportunities and had the objective of professionalizing the company’s identity, producing strategic content, in order to generate digital brand authority.
What was our challenge?
The shipyard faced the challenge of becoming a reference in the digital market and decentralizing the commercial manager's marketing actions.
Solution
To achieve FS's objectives, the WEBi Agency, through a careful process of environmental assessment, scenario analysis, consideration of the competing market and validation of best practices – benchmarking – prepared a digital marketing plan focused on results.
1. Attraction
Creation of content for the client's blog, carrying out SEO optimizations.
2. Conversion
Activation campaigns to compete for tickets to the Boat Show, in São Paulo.
3. Relationship
Sending emails to the base, promoting the FS Yachts Feirão, with special factory discounts.
4. Sales
70% increase in sales in the midst of the pandemic and global crisis.
