Project Start: March/2021
Goals
In this Nutrition and Fertility case you will see how the brand generated authority and a strong digital presence, helping health professionals and nutritionists to train in the area of female infertility.
We use Inbound Marketing in complete strategic planning, to foster knowledge through the generation of content and the sale of online courses on nutrition and fertility.
What was our challenge?
The main challenge of this project was understanding our client's target audience and communicating to them, healthcare professionals and nutritionists.
The client already had great results organically, but to increase sales of the courses they chose to enhance their visibility and authority on the subject of nutrition and fertility.
Solution
Complete digital marketing project using the Inbound Marketing methodology (SEO - UX - Content - Social Networks - Paid Traffic - Marketing Automation and Video Marketing).
We develop a complete and personalised strategy:
1. Attraction
A fully customised website was developed. We implemented SEO and website usability techniques, with special attention to key conversion and sales pages.
We reached more than 41 thousand visits, in a period of 6 months!
(We are on the 1st page of Google with the term “PCOS and infertility”)
2. Conversion
With the aim of selling the courses, we created offers such as high quality materials, spreadsheets, questionnaires for patients and live streams on the subject, boosting engagement and sparking interest in purchasing.
3. Relationship
For this channel we feed the base with emails about specific and exclusive content and also work on the brand's positioning on social media. Regular posts include tips and guidance on how professionals can manage the patient and assist their fertility treatment through nutrition
4. Sales
Short courses with fragmented content were created and offered to leads who were not yet ready to commit the full course offering. This maintains involvement with the brand and generates brand authority across the entire audience.
