Project Start: October/2020
Goals
In this success story, we will explain how we applied strategic planning using Inbound Marketing to leverage the growth and visibility of Palace Praia Hotel, consequently increasing its sales significantly and gradually.
We were able to attract, engage and convert high-quality leads after a complete digital redesign. This increased the brand’s visibility, focusing on the establishment’s differentiators, services and customer experience, even before staying.
The numbers showed above-average organic growth, in addition to paid traffic actions, bringing a notable increase in website traffic, leading to an increase in lead generation via WhatsApp and direct bookings through the search engine.
These were the client’s main objectives:
⦁ Enhance the hotel’s strengths
⦁ Strengthen identity and brand
⦁ Gain new leads and increase bookings
What was our challenge?
The Hotel faced the challenge of standing out in a seasonal market, highly dependent on the summer season. They were looking for an effective way to attract a qualified target audience and nurture lasting relationships with their customers, to increase the booking rate in low season, in addition to presenting the wonderful hotel in such a way that their audience perceived the true experience that awaited them.
Solution
Complete digital marketing project using the Inbound Marketing methodology
(SEO - UX - Content - Social Networks - Paid Traffic - Marketing Automation and Video Marketing)
We developed a complete and personalized strategy 4 hands ago:
1. Attraction
In addition to creating content for the client's blog, we carry out On and Off Page SEO optimisations on the website. With this, we reached more than 31,800 visits in just 4 months!
2. Conversion
With the aim of generating more leads for the customer, we create quality materials and attractive offers for the public. This encourages conversions and helps the lead to progress through the purchasing journey, understanding the reasons that make the hotel their best option.
3. Relationship
We create personalised email automation flows for those who convert on each channel, in addition to regular newsletter campaigns and social media posts focusing on the guest experience. This maintains the relationship and connection with the lead.
4. Sales
By constantly capturing new potential customers and nurturing them, we maintained a continuous relationship, providing relevant information and gradually directing them towards their purchasing decision.
Project
Blog Creation and Management
The blog is an important pillar of SEO as it provides updated and relevant content that attracts organic traffic and helps improve your website's positioning in search engines.
Landing Page Creation
Landing Pages are essential for attracting and nurturing leads, as they offer relevant and targeted content, in addition to capturing valuable information from visitors, allowing personalized and effective communication throughout the conversion process.
Website creation
A fast, optimized website is crucial for SEO as it provides a positive user experience, reduces bounce rate and increases the likelihood of ranking higher in search engines, improving visibility and attractiveness for visitors.