Goals
The digital marketing-oriented partnership between Agência WEBi and the farm hotel Piazito Park Hotel began in July 2018. The client’s main objective with digital marketing is to broaden the hotels audience and increase the number of mid-week guests, senior citizens and winter stays.
To achieve Piazito’s objectives, the WEBi Agency, through a careful process of environmental assessment, scenario analysis, consideration of the competing market and validation of best practices – benchmarking – prepared a digital marketing plan focused on results.
The plan, strictly speaking, covered the essence of inbound marketing:
- Creation and optimization of the Hotel’s new website;
- Social media management;
- Production of strategic content with SEO techniques;
- Marketing automation to generate business opportunities;
- Design and production of quality materials;
- Creation of Landing Pages;
- Create an active and segmented relationship with the lead base;
etc.
Project
Optimized Website
The Piazito website is constantly updated, through SEO and UX techniques, making it increasingly attractive in the eyes of its target audience and Google
Social Media
Growth in lead generation through advertising on social media
Generation of New Leads
Inbound strategy with the objective of generating leads and converting them into customers (the number of sales is not counted by the tool)