Project Start: October/2019
Goals
The digital marketing-oriented partnership between Agência WEBi and RB Multimarcas began in October 2019. The client’s main objectives with digital marketing were to increase market prominence and improve the quality of lead prospecting.
To achieve RB’s objectives, the WEBi Agency, through a careful process of environmental assessment, scenario analysis, consideration of the competing market and validation of best practices – benchmarking – prepared a digital marketing plan focused on results.
The plan, strictly speaking, covered the essence of inbound marketing:
- Management and optimization of the company’s website;
- Social media management;
- Production of strategic content with SEO techniques;
- Marketing automation to generate business opportunities;
- Design and production of quality materials;
- Creation of Landing Pages;
- Video Marketing
- Management of Google Ads campaigns with a focus on reducing budget
etc.
What was our challenge?
RB faced the challenge of standing out in a saturated and highly competitive market. They were looking for an effective way to attract a qualified target audience and nurture lasting customer relationships.
Solution
Complete digital marketing project using the Inbound Marketing methodology (SEO - UX - Content - Social Networks - Paid Traffic - Marketing Automation and Video Marketing).
1. Attraction
Development and SEO optimization of the blog, creation and publication of content relevant to the target audience, generating brand authority in the segment. Rank 0 on Google for the keyword “most economical diesel cars”.
2. Conversion
Creation and dissemination of high-quality materials and broadcasting marketing emails focused on offers to convert leads.
3. Relationship
Marketing automation through RD Station, for relationships with the base.
4. Sales
More than 1500 sales opportunities since the start of actions.
