Tecnomor

The digital marketing-oriented partnership between the WEBi Agency and the company Tecnomor began in January 2018 – and had very clear and defined objectives:

• • Growth of 40% for 2018;

• • Significant cost reduction;

• • Launch of a new product (at the time) that represented strategic share for the company;

• • Increase sales volume based on opportunities generated;

• • Present the product mix to the market in a clear and objective manner.

To achieve the objectives proposed by Tecnomor, the WEBi Agency, through a careful process of environmental assessment, scenario analysis, consideration of the competing market and validation of best practices – benchmarking – prepared a digital marketing plan focused on results.

The plan, strictly speaking, covered the essence of inbound marketing:

• • Optimization of the company’s website;

• • Social media management;

• • Production of strategic content with SEO techniques;

• • Marketing automation to generate business opportunities;

• • Design and production of rich materials;

• • Creation of Landing Pages;

etc.