Goals
The digital marketing-oriented partnership between Agência WEBi and Vidramaq began in April 2019. The client’s main objectives with digital marketing is to be recognized as a supplier of the best glass machines and to make customers perceive value in the equipment they provide.
To achieve Vidramaq’s objectives, the WEBi Agency, through a careful process of environmental assessment, scenario analysis, consideration of the competing market and validation of best practices – benchmarking – prepared a digital marketing plan focused on results.
The plan, strictly speaking, covered the essence of inbound marketing:
- Creation and optimization of a new website;
- Social media management;
- Production of strategic content with SEO techniques;
- Marketing automation to generate business opportunities;
- Design and production of quality materials;
- Creation of Landing Pages;
- Create an active and segmented relationship with the lead base;
etc..
Project
Optimized Website
The Vidramaq website is constantly updated, through SEO and UX techniques, making it increasingly attractive in the eyes of its target audience and Google
Landing Page
LP for disseminating and capturing bottom-of-the-funnel leads (opportunities)
Social Media
Growth in lead generation through advertising on social media